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The Third screen : Marketing to your customers in a world gone mobile

 war horse

Title:  The Third screen : Marketing to your customers in a world gone mobile

Author Martin, Chuck

ISBN:  9781857885743

Classification number: 658.872 MAR

Publication: London : Nicholas /brealey Publishing , 2011
Number of Pages: 230 p

Content :

mobile is game changing ; The rise of the untethered consumer ; Smartphones Rule ; real time moves to all the time ; customer engagement in a world gone mobile ; there`s an app for that : the new broadcasting ; on location, on location , on location : LBM ; the finding : search on steroids ; social goes mobile ; the push-pull of mobile ; the new laws of (Inbound)Mobile marketing