war horse

Title:  Capturing new markets : how smart companies create opportunities others don`t

Author:  Stephen Wunker

ISBN:  9780071767446

Classification number: 658.8 WUN

Publication: New York : McGraw-Hill , 2011

Number of Pages: 260 p

Content :

Why new markets matter ؛ finding new markets ؛ assessing what doesn`t exist ؛ the fist customers ؛ paths to market penetration ؛ entering at the right time ؛ fulfilling the potential of emerging markets ؛ enabling he corporation ؛ catalytic role for government.