Title: Capturing new markets : how smart companies create opportunities others don`t
Author: Stephen Wunker
ISBN: 9780071767446
Classification number: 658.8 WUN
Publication: New York : McGraw-Hill , 2011
Number of Pages: 260 p
Content :
Why new markets matter ؛ finding new markets ؛ assessing what doesn`t exist ؛ the fist customers ؛ paths to market penetration ؛ entering at the right time ؛ fulfilling the potential of emerging markets ؛ enabling he corporation ؛ catalytic role for government.